Glad designed a trash bag with a little something called LeakGuard technology, making it the greatest innovation ever (in trash). So we launched with a semi-techy kitchen keynote address.
We followed the launch up with some social videos showing off all the sort of techy things about the bag.
We also posted an open letter to Silicon Valley offering our help with their leak problem and we did it in tech’s biggest magazine, Wired. We may have misunderstood the kind of leaks they were dealing with though.
