The NFL isn’t just a titan of entertainment. It’s also a real force for good. This Super Bowl film was inspired by Reverend Jesse Jackson’s famous ‘I Am Somebody’ speech, which is just as relevant today as it was back in the 1970’s when he first delivered it.

The best part of this work was the real world impact. Big Brothers Big Sisters had a major shortage of mentors. The list of kids waiting for a big brother/sister never dropped below 30,000 for over two decades. Within weeks of this campaign, the list decreased to 21,000.